for white rabbit, a weekly event, i wanted to come up with a general template that could create brand recognition easily, optimized for fast editing and fast turn around times.
this is the design we settled for, in which the abstract background shape and the color would change week to week, creating distinction between the events but also establishing a strong connection among them
Photo template
some white rabbit events have guest international artists that may require a little bit more emphasis in the design. so while keeping the general layout and monotone idea, i edited the template to accommodate press kit pictures and logos.
the decision to have the pictures in black and white is intentional. since all pictures are different, and colored different, this creates a common theme among all of them. Also it highlights the monotone accents in the rest of the design
Call for volunteers
Holiday special designs
establishing a strong visual identity allowed me to be more creative when it came to special dates like halloween or new years eve.
where deviating from the norm actually works in our favor, highlighting the importance of this date
where deviating from the norm actually works in our favor, highlighting the importance of this date
